In this simulation, it’s time for a marketing audit! Bright Road Health Care System wants to see how responsive they are to market needs and preferences, and if their marketing strategies are showing a good return on investment. You are a marketing consultant who has been brought in as an objective party to perform this audit. Once the information is gathered, you will identify the top 3 strengths and the top 3 weaknesses of the organization. Then, you will make prioritized recommendations to turn the weaknesses into strengths. As you prioritize your recommendation, be sure to answer the following:
Instructions – Answer the following and include these concepts in your recommendation.
1 We read about the Triple Aim and Quadruple Aim concept this week. What is the Triple Aim concept and what are the three aims involved? How has the adoption of the Triple Aim benefited from improvements in technology? Why have some health care providers been unable to fully implement the Triple Aim?
2 How can the expansion of the Triple Aim to the Quadruple Aim be a solution to any obstacles of the pursuit of the Triple Aim?
3 Discuss how your recommendation for Bright Road would work toward the goal of the Triple and Quadruple Aim of improving population health and reducing physician and staff burnout. Include the details of your recommendation with a focus on how you would use social marketing as a part of Bright Road Health Care System’s CQI initiative.