a write up about apple inc won t have to be long

Please read the attached case study “Apple (in 2013): How to Sustain a Competitive Advantage. Then please submit your opinions on the following two questions separately. After everyone posts, each one of you has to respond at least once to debate each other on each question.

a) Summarize Apple’s product segments and suggest where it can pursue continued growth.

b) Identify top two challenges that Tim Cook faces and how he should address them.