assignment 1 44

Important: In order to receive full credit, you need to answer the questions with a 
minimum of two paragraphs. Use one paragraph to discuss the concepts and the 
other
paragraph
 to incorporate those concepts using some of the companies from
the textbook or outside companies to illustrate the concepts. 

Each paragraph must be five to six sentences.

1. What is a strategic alliance?

2. Do most strategic alliances succeed?

3. What forms can strategic alliances take?

4. What is the difference between equity and non-equity strategic alliances?