Use Porter’s Industry Analysis (new entrants, buyers, suppliers, substitutes) to consider those factors that impact competition in your industry.
Next, identify the two major competitors (Amazon and Metaverse) that pose a threat to Alphabet (Google) in the industry. Be sure to discuss how these competitors have a distinct advantage in your industry. Please see the Under Armour model attached file for the appropriate format for this assignment.
Be sure to use 10K and Mintel and S & P Industry Survey as your guide for this submission along with any articles from Forbes, Business Week, or Wall Street Journal. Please use APA format