chapter 19 five questions 1

Answer the following questions and submit your work as a Word document through this page.

1. How would an advertising plan for an online-only gift retailer differ from that for a bricks-and-clicks gift store chain?

2. Based on the concepts covered in chapter 19, how could Byrd Drugs, a local pharmacy located on the Square, try to generate positive publicity?

3. Are there any retailers that should not use sales promotion? Explain your answer.

4. What are the pros and cons of coupons?

5. Which method of promotional budgeting should a small retailer use? Why?