Step 6A. Provide an extensive review of the industry/category in which your brand operates. Use IBIS World to obtain in-depth business information about the industry (note that this database may not include the category of your choice). Explore other databases on MSU Business Library’s website. Use Mintel reports. In Mintel reports, focus on descriptions of “Market” and “Brands and Categories” to analyze the trends and the key players.
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