develop a product or service through co branding of the west paw inc

1.) Develop a product or service through co-branding of the West Paw, Inc.

2.) Define the features and benefits

3.) Create a positioning statement or value proposition

4.) Determine the branding (Individual or Family)

5.) Expand on the choice of distribution

6.) Use Porter’s Five Forces to identify:

– What direct and indirect competitors pose the biggest threat to your product/service?

– What competitive advantages and disadvantages do these competitors have?