discussion board 504

  1. What are some ways organizations create brand loyalty? Provide one or two examples of these practices and/or brand loyalists. (For example, Apple’s use of the letter “i” in its products (e.g., iPod, iPhone) and Apple brand loyalists.)
  2. Do you think consumers (including YOU) are suffering from “obsessive branding disorder” (Conley)? Provide an example to support your opinion and arguments.
  3. Finally, discuss the efficacy of the anti-brand movement. Is this movement still relevant?

Utilize “conley” as a reference.