discussion marketing digital branding 300 words

You must provide a free working link to the article you chose to discuss

As we have discussed in this module, Search engine optimization (SEO) and Pay per click (PPC) offer many advantages to online marketers. Which one provides a better value from a digital branding perspective?

Find an article that compares SEO and PPC and pose your own argument as to which one provides better value for a company’s digital branding. In the forum, discuss your findings and share the link to the article so that the rest of us can read it too.