Additionally, the resource-based view of the firm (RBV) combines two perspectives: (1) the internal analysis of phenomena within a company, and (2) an external analysis of the industry and its competitive environment. It extends SWOT analysis by combining internal and external perspectives and provides a useful framework for exploring why some firms are more successful than others.
After reading this week’s material, and looking back at Chapters 3 & 4 in the textbook, answer the following questions:
– First, briefly describe the primary and support activities in a firm’s value chain.
Instructions: Your initial post should be at least 250 words.