identifying your venture

Part 1

Deliverable Length: 600–800 words

Respond to the following questions with your thoughts, ideas, and comments. Be substantive and clear, and use examples to reinforce your ideas.

Complete the following:

• Describe the business opportunity decision processes, as explored through the “Moving from Dreams to Reality and the steps included that you will take.” (Abrams, 2012).

• Articulate which decision process you used to devise your product or service in order to create a successful business concept.

• Describe your process compellingly, and work to make it a story that reflects both your personality and your understanding of your market. Answer the following questions in your story:

o Can your product or service be turned into a business?

o Where will the demand for your product or service come from?

Part 2

Deliverable Length: 1,200–1,500 words

Complete the following:

• Review the assigned reading for this phase.

• Watch this video…

• Provide 3 examples of businesses that do something similar to what you hope to do, and include a response to each of the following questions:

o What is the business’ “why” for its venture?

o What is your “why” for your choice of business?

• Clearly articulate what your business will do, including the following:

o Explain your production–distribution chain.

o Identify your suppliers.

o Describe your ideal location, and explain why it is ideal (this will help to create your mission and vision statement for your business plan).


Sinek, S. (2010). How great leaders inspire action [Video]. Retrieved from…