The development of any marketing mix depends on positioning, a process that influences potential customers’ overall perception of a brand, product line, or organization in general. Position is the place a product, brand, or group of products occupies in consumers’ minds relative to competing offering. There are many examples to illustrate this concept. Then:
- Describe the position of the products marketed by your employer. Specify company name, what do they market and what is the position of the product. If your employer doesn’t market products that fit neatly into this exercise, you may use another company you’ve worked for in the past or have knowledge of.
- Do you think this is a good position? Why or why not?