Brand Management / Franchised Brand
Choose a franchised brand of food operations with which you are very familiar. Assume you are going to purchase a franchise. Consider why you would choose that brand. How would you assess the value of its brand for your own business purposes? Do you feel that an Interbrand Value Assessment would be useful? Would it be enough? Would it measure the things that are important to you as a potential franchisee? What would you want to see in addition to Interbrand’s assessment, if anything?
Choose from any 1 of the following franchised food brand: McDonald’s, Dunkin Donuts, Subway, Pizza Hut
1-2 pages with references