response to a reading about santa clause and chrismas

you should read the attached reading first! 15-16 pages, then you need to respond to this question in 2-3 paragraphs and you must reference from the reading at least 3-4 times.

Question: Explain how Santa Clause is able to simultaneously be the most commercialized symbol while embodying anti-consumerism? Explain with citations from the reading and remember that you should try to reference something from the reading that no one has posted already.

NOTE: If you want to cite, just add (Nissenbaum “page number”) after your qoute