This case study will challenge you to apply what you have learned about understanding user needs, product concept development, user-centered design, and the use of product platforms and architecture to reach new customers and new markets. In this case you will explore 3M’s Greptile Grip Technology.
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- What other applications do you envision for the Greptile technology within the sports and leisure market?
- What new market applications (outside of sports and leisure) do you envision for the Greptile grip technology? Justify why you think these new market applications are warranted.
- Compose your answers to the case question as a MS Word document (Arial, 11 pt, 1.5 spacing). Your submission must be 2 to 3 pages in length.